What is a Gojira anyway?
Gojira isn’t some type of rare endangered animal, nor is it a radically new innovation to be honest. Quite simply it’s a hallmark of quality.
The price of raw Merino wool is booming right now. As the world discovers the magical qualities of this special fibre demand is sky-rocketing, the supply/demand scales are facing a severe imbalance.
Wool cannot be artificially created. Sheep take about 6 weeks to grow a fleece before they are shorn and farms are already at capacity for livestock. Ultimately corners get cut and wool that would normally get discarded finds its way into the supply chain.
Gojira is the name we’ve given to the particular Merino wool fabric we’ve created for our products.
We only use extra fine Merino fibres to knit with which allows the final fabric to present characteristics beyond what is normally expected of Merino wool.
First of all the handle - how it feels. The finer fibre doesn’t scratch like other wools might, the individual fibres are so fine you won’t even feel them on your skin.
Gojira wool stretches like a Lycra blend, while remaining 100% pure and natural.
It’s lightweight but warm. The way the wool fibres trap heat means you don’t need a super heavy knit to stay warm.
Gojira wool fibres can absorb the moisture of your sweat but still feel dry to the touch. That means no cold, wet fabric will be touching your skin. At least until you get really sweaty…
...but even still...
The wool will actively be pushing the moisture away from your skin and releasing it into the outside environment. This is where a decent jacket and shell comes in - the more breathable the better.
So there it is. Gojira = the very best of merino. Now you know. And once you know, you know, you know?